Wow What Studio is the creative entity founded by designers and fabricators Anna Schwinn and Alan Jones. 

We are a party in three parts. 

Store for our Favorite Wares

This is where we share the high-quality, small-batch stock products we most enjoy. Many of these goods were initially developed for ourselves and have been tested over years with friends and family. 

Whether that is delicious super fat soap that keeps working hands moisturized  or stylish & durable work aprons that are made to feel good on your body and put wrenches where you want them, we make our quality Wow What Wares available to everyone to enjoy. 

Everything here (unless noted otherwise) is designed, formulated, fabricated, tested, produced at our Wow What Studio workshop in Minneapolis, Minnesota.

Custom Commission/Proto-House

Sometimes a friend has a problem they want to solve in a fabulous way.
Sometimes we get a funny idea that we must bring to fruition and share. 
Sometimes a business wants to make a small batch of stylish and silly goods for their shop or customers. 

For all these things, Wow What’s Custom Commission Studio is ready for action. 

Want to create something that pushes the norm into ridiculous new and unexplored territory? Hit us up. Let’s have a conversation

Design Studio

With decades of design experience, Wow What has a lot of tools and capabilities to get you from where you are to where you want to go.

Need to come up with a wild new concept? 
Have a complicated situation and need a strategy to unknot it? 
Trying to build out a new brand, product, or store?

We have a big stack of tools and extensive experience working across industries, modes, and disciplines to help you forward. 

Thank you for getting to know us

Don’t forget to get a few bars of Fashion Soap before you go. 

From our brains, hearts, and hands to yours.

XOXO,

Anna & Alan